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Brand development: Wicked Scrubs

A fictional brand that makes dark, alternative medical scrubs.

Step 1: Business Branding Research

I started researching clothing brands that were similar to the style that I wanted to create. I gathered references for visuals, colors, art and typography.

Step 2: Brand Guidelines

I then created brand guidelines to reference later in the project.

Final step: Website

I started with a wireframe, and then implemented my brand's guidelines.

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